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This web page has the following in the web page, "Overall FIS World Cup Speed Ski DH Champion." Our analyzers viewed that the web site also stated " Jan Farrell is a proffesional skier and entrepreneur, born in Lancaster." The Website also said " Jan was born in 1983 in Lancaster, England, the son of a Czech mother and an English father. Jan first put on a pair of skis when he was 2 years old, and he has never missed a season since the age of five. He competed in Alpine Skiing and Cross Max later ski-cross, before making the final move to race the Speed Ski Speed Ski World Cup circuit." The website's header had jan as the most important search term. It is followed by farrell, farrel, and champion which isn't as ranked as highly as jan. The next words they uses is winner. speed ski was included and might not be seen by search engines.